Professor Brison Natasha teaches courses in sport management at Texas A&M University (College Station, TX, USA). She serves as the Director of Business Development and Partnerships for Athletic Marketing and Management LLC, a sport marketing firm which works with current and former professional athletes to leverage their brands through community-centered engagements. Professor Brison Natasha is a member of the Georgia Bar Association, Associate Editor of “Journal Legal Aspects of Sport” and “Frontiers in Sport and Active Living Journal: Sport Management and Marketing Section” and a member of the Editorial Board of the “Journal of Global  Sport Management”. She has authored 26 scientific papers related to sport entity brand management and the legal aspects of sport marketing and has participated in over 65 international and national scientific and sport conferences in the USA, Canada, Spain, Ireland, China, and other